Muchas marcas utilizan las herramientas de Web2.0 para potenciar sus estrategias de comunicación y marketing online. Algunas de ellas no. Sin embargo, quieran o no, intervengan o no, la gente conversa, opina, discute y evalua a cada una de las compañías. En Brand Republic publicaron un listado con las 100 empresas más mencionadas en Twitter.
Rank | Brand | Mentions | Followers | |
1 | Starbucks | 3.37m | 120,868 | @Starbucks |
2 | 1.01m | 307,342 | ||
3 | BBC | 703,000 | 15.777 | @bbcnews |
4 | Apple | 512,110 | None | |
5 | AIG | 455,000 | None | |
6 | Amazon | 245,760 | 1007 | @amazon |
7 | Microsoft | 221,000 | None | |
8 | Guardian | 211,000 | 14,913 | @guardiannews |
9 | Dell | 185,000 | 287,575 | |
10 | Coca-Cola | 135,600 | None | |
11 | Ford | 130,000 | 2,256 | @ford |
12 | Sony PlayStation | 117,550 | 20,651 | @SonyPlayStation |
13 | eBay | 107,000 | 1329 | @ebayUK |
14 | Sony | 107,000 | None | |
15 | Disney | 106,000 | 7,354 | @wdwnews |
16 | Yahoo! | 94,500 | 9,541 | @yahoo |
17 | Sky | 74,370 | 10,248 | @SkyNews |
18 | IKEA | 72,300 | None | |
19 | IBM | 70,400 | 1,180 | @ibmevents |
20 | Nokia | 68,100 | None | |
21 | Ford Scott Monty | 62,600 | 16,562 | @scottmonty |
22 | Guinness | 59,700 | None | |
23 | HP | 56,720 | 1,682 | @hpnews |
24 | ComCast | 50,400 | 14,688 | @comcastcares |
25 | Skittles | 48,600 | None | |
26 | Canon | 48,200 | 605 | @canon |
27 | McDonald’s | 45,340 | 234 | @MONOPOLYatMcD |
28 | Channel 4 | 39,300 | 6,932 | @channel4news |
29 | Lego | 39,100 | None | |
30 | Pepsi | 37,400 | 757 | @pepsi |
31 | Samsung | 35,800 | 582 | @samsungmobileus |
32 | Intel | 35,700 | 464 | @intel |
33 | Tesco | 35,500 | None | |
34 | Nike | 32,800 | 1,167 | @nikeplus |
35 | Honda | 31,400 | 2,693 | @Alicia_at_Honda |
36 | BMW | 30,600 | 1,265 | @BMWSauberF1Team |
37 | T-Mobile | 29,900 | 1,443 | @TMobile_USA |
38 | BT | 27,540 | None | |
39 | FedEx | 27,100 | 1,108 | @mattceni |
40 | O2 | 25,900 | 2,371 | @O2UKOfficial |
41 | Vodafone | 25,400 | 802 | @Vodafone_News |
42 | Bosch | 25,300 | None | |
43 | RyanAir | 25,200 | None | |
44 | Toyota | 22,600 | 2,321 | @toyotanewsroom |
45 | VW | 22,190 | None | |
46 | Mercedes | 21,600 | 1,506 | @TheFifthDriver |
47 | Subway | 21,200 | None | |
48 | Cadbury | 19,900 | None | |
49 | Audi | 18,600 | None | |
50 | Burger King | 18,500 | 2,496 | @thebklounge |
51 | Marmite | 15,600 | lovehatemarmite | |
52 | Chanel | 14,700 | None | |
53 | Citi | 12,600 | None | |
54 | EasyJet | 11,800 | @easyjetservice | |
55 | H&M | 11,500 | 2,701 | @handm |
56 | Porsche | 10,600 | None | |
57 | Zara | 10,000 | None | |
58 | Gucci | 9,990 | 436 | @gucciofficial |
59 | Nissan | 9,740 | @NissanSports | |
60 | UPS | 8,960 | 5,381 | @trackthis |
61 | Motorola | 8,320 | 346 | @motodev |
62 | Avon | 8,132 | None | |
63 | Marks & Spencer | 7,900 | None | |
64 | Heinz | 7,500 | None | |
65 | Royal Bank of Scotland | 6,945 | None | |
66 | Asda | 6,650 | 147 | @asda |
67 | Accenture | 5,970 | 2,126 | @Accenture |
68 | HSBC | 5,760 | None | |
69 | Lexus | 5,690 | None | |
70 | British Airways | 5,670 | 1,202 | @British_Airways |
71 | Siemens | 5,640 | None | |
72 | Gillette | 5,250 | None | |
73 | Barclays | 4,840 | None | |
74 | Sainsbury’s | 4,300 | None | |
75 | Budweiser | 3,980 | None | |
76 | Louis Vuitton | 3,950 | None | |
77 | Lovefilm | 3,720 | 1,503 | @lovefilm_uk |
78 | Smirnoff | 3,380 | 514 | @Smirnoff_EXP |
79 | Banco Santander | 3,330 | None | |
80 | UBS | 3,330 | None | |
81 | Shell | 3,100 | @shelldotcom | |
82 | Colgate | 2,870 | None | |
83 | L’Oreal | 2,813 | None | |
84 | Citroen | 2,810 | None | |
85 | Rolex | 2,630 | None | |
86 | Cartier | 2,100 | None | |
87 | Knorr | 2,030 | None | |
88 | PG Tips | 1,400 | None | |
89 | Oxo | 829 | None | |
90 | Birdseye | 748 | None | |
91 | Levi’s | 700 | None | |
92 | Specsavers | 665 | None | |
93 | Duracell | 621 | None | |
94 | BP | 600 | None | |
95 | Schweppes | 570 | None | |
96 | Habitat | 500 | None | |
97 | Direct Line | 500 | None | |
98 | Andrex | 474 | @Andrexpuppy | |
99 | Vauxhal | 470 | @vauxhallnewsuk | |
100 | Dulux | 208 | None |
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